Is that the fiber?

I bought this box of Weight Watchers Flakes 'n Fiber cereal a few weeks back. I had one bowl of it, decided it tasted like stale cardboard (not that I actually know what that tastes like, but you get the idea) and put it in my cupboard. I decided to give it another go. Most weight-loss cereals taste like this, so I figured I'd grin and bear it. Besides, I paid over $4 for the stuff. I wasn't going to waste it.

I poured the bowl, grabbed a magazine, and began eating breakfast. I'm not paying attention to what I'm doing, because I'm reading. I'm just on auto pilot. Scoop cereal with spoon, insert into mouth. A couple of scoops into it, something stabs my lip. What the . . . ? I look at the spoon. There's a piece of wood on it!

Okay, I know the stuff's called Flakes 'n Fiber, but surely this isn't how they add fiber content?! I checked the ingredients (no, I wasn't looking for wood). I thought there might be something in there that would explain a piece of wood. You know, like a cinnamon stick or something. But there was nothing even remotely wood-shaped on the list. I looked at the wood closer. It was definitely a piece of a branch. There was still bark on the thing!

I've sent an email to the cereal company with a link to pictures I took of the wood. I told them I want my money back on that box of cereal. While I wait for a reply (with plans to follow-up with a posted letter and photographs), here are the photos of my breakfast experience for your enjoyment: